Nick Bilton from the New York Times recently wrote a compelling article “The Battle for Late Night Viewers on Screens of All Sizes” - extolling the virtues of late night masters Jimmy Kimmel, Conan O’Brien, and Jimmy Fallon. These next-generation, Internet savvy, and YouTube friendly jesters, according to Bilton, were outsmarting the likes of Stephen Colbert, whose content is merely confined to his website, http://colbertnation.com.
Outside of realizing that we now have two Jimmy’s on late night (is that a first?), this article made me think about how important an Owned and Operated video strategy is for YouTubers.
Commenter Peter gets it right:
Colbert made owned and operated video destinations cool before it was cool. Ultimate hipster, or the greatest hipster? You decide