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	<title>TechCloud &#187; amazon</title>
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	<link>http://techcloud.com</link>
	<description>a blog about web 2.0, search, cloud, collaboration, Ruby on Rails, Microsoft, Google, and other fun stuff</description>
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		<title>Cloud Jargon Watch: Cloudbursting</title>
		<link>http://techcloud.com/2009/03/31/cloud-jargon-watch-cloudbursting/</link>
		<comments>http://techcloud.com/2009/03/31/cloud-jargon-watch-cloudbursting/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 12:24:45 +0000</pubDate>
		<dc:creator>Ed Laczynski</dc:creator>
				<category><![CDATA[amazon]]></category>
		<category><![CDATA[cloud]]></category>

		<guid isPermaLink="false">http://idisposable.net/?p=132</guid>
		<description><![CDATA[Cloudburst: 
From the Vocabulary of Cloud Computing:
The dynamic deployment of a software application that runs on internal organizational compute resources to a public cloud to address a spike in demand.
A Google search reveals some of the history of the term.  It was coined by Jeff Barr from Amazon Web Services, and then developed by the [...]]]></description>
			<content:encoded><![CDATA[<p>Cloudburst: <a title="Tehran Sunset" href="http://flickr.com/photos/44124425616@N01/148665503"><img class="alignright" style="border: 0pt none;" src="http://farm1.static.flickr.com/47/148665503_cf21216ecd_m.jpg" alt="" width="240" height="182" /></a></p>
<p>From the <a href="http://cloudcomputing.sys-con.com/node/656017">Vocabulary of Cloud Computing:</a></p>
<blockquote><p><em>The dynamic deployment of a software application that runs on internal organizational compute resources to a public cloud to address a spike in demand.</em></p></blockquote>
<p>A Google search reveals some of the <a href="http://www.google.com/search?q=cloudbursting&amp;">history</a> of the term.  It was coined by Jeff Barr from Amazon Web Services, and then developed by the community to capture the essence of the techniques required to bridge public clouds and private networks.</p>
<p>I think you&#8217;ll see more about &#8220;cloudbursting&#8221; as the enterprise starts to adopt the Cloud.   Web servers, development and test servers, and non-mission critical databases are being connected now.</p>
<p>The connective tissue to cloudburst in a secure fashion, like <a href="http://www.cohesiveft.com">CohesiveFT</a>&#8217;s VPNcubed, will play an important role in enabling IT administrators to burst outside of their tradtional on-premise or managed service datacenters.</p>
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		<title>The Cloud: Pure &#8220;e&#8221;</title>
		<link>http://techcloud.com/2009/03/30/the-cloud-pure-e/</link>
		<comments>http://techcloud.com/2009/03/30/the-cloud-pure-e/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 02:51:54 +0000</pubDate>
		<dc:creator>Ed Laczynski</dc:creator>
				<category><![CDATA[amazon]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[google apps]]></category>
		<category><![CDATA[amazon ec2]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://idisposable.net/?p=116</guid>
		<description><![CDATA[&#8220;You want bleeding-edge mission-critical cross platform robust scalable architectures?  Well, duh. That&#8217;s what everybody wants.  What you want is &#8220;e.&#8221; Pure e.&#8221;


I lived through the dotcom bust &#8211; I was a fresh faced developer just starting to get my stride.   I was in the office with too many Aeron chairs in a hip loft with lots [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><em>&#8220;You want bleeding-edge mission-critical cross platform robust scalable architectures?  Well, duh. That&#8217;s what everybody wants.  <strong>What you want is &#8220;e.&#8221; Pure e.</strong>&#8221;<br />
</em></p>
<p style="text-align: center;"><p><a href="http://techcloud.com/2009/03/30/the-cloud-pure-e/"><em>Click here to view the embedded video.</em></a></p></p>
<p>I lived through the dotcom bust &#8211; I was a fresh faced developer just starting to get my stride.   I was in the office with too many Aeron chairs in a hip loft with lots of iMac&#8217;s and cable lighting.  After the parties ended, when the bottom fell out, there was not much left to do but look around and say &#8220;What happened?&#8221;  We all moved on, some of us started companies, some went to work for the Web 2.0 giants, some went to the Fortune 500.   For anyone who experienced those wacky days, especially in New York City, <a href="http://www.amazon.com/August-Josh-Hartnett/dp/B00177YA74/ref=sr_1_2?ie=UTF8&amp;s=dvd&amp;qid=1238463075&amp;sr=1-2&amp;tag=wondershowzen-20">the movie August</a> is a trip down memory lane.</p>
<p>Set in the waning days of the dotcom era pre-9/11, August captures glimpses of the reality and promise of that time.  The writer uses some awkward terms (&#8220;Click-and mortar&#8221;) and the acting and story aren&#8217;t particulary interesting.  But the essence of the day is there  &#8211; the office set is spot on, as is the CNBC-like interview in the opening scene.  Theres talk of Bezos, option lockups, and Gulfstreams.</p>
<p>Beyond the nostalgia, some of the writing touched a nerve with me as I thought about all of the good ideas (and bad ones) that didn&#8217;t quite have the chance to make it because of costs, bandwidth, and lack of existing services.  August was like that glowing orange copy of WIRED Magazine from 1999 that sat on my desk too long &#8211; reminding me of how both exciting and futile those days were.   How could we build the next great medium when we had to build for downlevel browsers and 56k dialup?  What can you do when ideas take millions of dollars of hardware and software just to get going?   With the emergence of the Cloud -  the hope and hype of the dotcom days may actually be realized.</p>
<p><strong>The Cloud is pure &#8220;e&#8221;</strong></p>
<p>The Cloud is freedom. It is unfiltered, immediate, and cheap innovation power.  It&#8217;s not just content delivery, storage, CPUs, or memory.   It is <a href="http://www.renderrocket.com/">boundless rendering farms</a>. It&#8217;s supercomputer <a href="http://www.wolfram.com">simulation an</a><a title="22 Smokestacks" href="http://flickr.com/photos/95572727@N00/154579454"><img class="alignright" style="border: 0pt none;" src="http://farm1.static.flickr.com/46/154579454_0222f9d100_m.jpg" alt="" width="240" height="160" /></a><a href="http://www.wolfram.com">d modeling</a> for the masses.  It&#8217;s world-class software, platforms, and infrastructure to build whatever you want without having to worry about what it might cost you if it doesn&#8217;t work out.  Thomas Edison would have been a fan.</p>
<p>In academia, imagine what this access will mean to the next generation of students and professors?  The same kids who are putting up EC2 clusters for C.S. class are going to be in the next doctoral programs at Stanford, Berkeley, MIT.  They&#8217;ll be working for <a href="http://www.cloudipedia.org">cloud services</a> and product firms building the next generation of Internet technology.   The physical sciences and social sciences will also benefit from the ability to conduct limitless experiments at extremely low costs.</p>
<p><a href="http://googleblog.blogspot.com/2009/03/citizen-participation-that-scales-call.html">The government it using it</a> on sites like Whitehouse.gov; and in probably other places that aren&#8217;t so public.</p>
<p>For those of us in the private sector we are presented with a unique opportunity to offer new products and services that would be unimaginable just a few years ago because of both costs and technical capabilties.</p>
<p><strong>The economy is accelerating the adoption cycle</strong></p>
<p>The slowing economy is forcing companies to take a look at the Cloud.  It was going to take many more years for the adoption of industrial strength software, platform, and infrastructure in a decent economy.   Without pressure to cut costs, there was little incentive for IT managers to take risk.</p>
<p>But the time has come.  Saving money is more important than sacred cows like email and infrastructure.   I&#8217;ve been in a dozen meetings in the past 45 days with CIO&#8217;s, CEO&#8217;s, and other decision makers at large firms.  They all feel it coming.  The smart money is going to the Cloud &#8211; in one form or another.  Who wants to be the CIO or direct report who recommends spending more money on traditional IT without evaluating the cloud?  How many  IT careers are in the making because of shrewd decisions and well executed plans that result in millions of dollars in cost savings?</p>
<p><strong>What Fortune 500 CIO would have said this in 2007?</strong></p>
<blockquote><p><em>&#8220;Let&#8217;s put all of our corporate email and sales and customer data on some network that is located somewhere we don&#8217;t know, on hardware we&#8217;ve never seen.  We&#8217;ll pay them a modest yearly fee, only for the employees actually using it, and we don&#8217;t have to spend too much more worrying about it after we make the switch.  By the way, it only takes a few days or weeks to setup, even for tens of thousands of users.  And it works from a $250 netbook, a Blackberry, or a laptop that we never have to install software on.&#8221;</em></p></blockquote>
<p>Not one.  They couldn&#8217;t.  This stuff didn&#8217;t exist the way it does now.</p>
<p>But they are saying it now &#8211; maybe in not those exact words, but with their wallets. They are saying it at small and large companies alike. The CFO is in charge now and she wants to lower costs and increase productivity.</p>
<p><a href="http://googlewatch.eweek.com/content/google_enterprise/google_closing_in_on_major_enterprise_deals.html">The enterprise is adopting the Cloud.</a> With software like <a href="http://www.ltech.com/google-apps">Google Apps</a> and <a href="http://salesforce.com">Salesforce</a>, platforms like AppEnine and Force.com, and infrastructure from Amazon.  There are dozens more promising products and services coming online everyday.</p>
<p>This isn&#8217;t going to be easy, but neither is golf or surfing.  There is a community of people working hard to find opportunities and develop this industry despite the slow overall economy.   As a bonus, much of the innovation is happening here in the United States, for as<a href="http://online.wsj.com/article/SB123841609048669495.html"> old industries die</a> we need to create new ones for our children and future generations.  The pure &#8220;e&#8221; of the Cloud will be the catalyst for the next IT revolution.</p>
<p><em>PS -  Thanks to my friend Eric from </em><a href="http://www.klotnet.com"><em>Klotnet</em></a><em> for lending me the August DVD.</em></p>
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		<title>Entry Level Cloud Computing for Enterprises</title>
		<link>http://techcloud.com/2008/12/22/entry-level-cloud-computing-for-enterprises/</link>
		<comments>http://techcloud.com/2008/12/22/entry-level-cloud-computing-for-enterprises/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 18:02:33 +0000</pubDate>
		<dc:creator>Ed Laczynski</dc:creator>
				<category><![CDATA[amazon]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[google apps]]></category>
		<category><![CDATA[virtualization]]></category>
		<category><![CDATA[amazon ec2]]></category>
		<category><![CDATA[CIO]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[cost savings]]></category>
		<category><![CDATA[enterprise]]></category>

		<guid isPermaLink="false">http://idisposable.net/?p=90</guid>
		<description><![CDATA[As the saying goes, "No one's been fired for buying IBM," so let's look at some low-risk, high-return entry points into the cloud for today's IT manager]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been speaking with some CIO&#8217;s and CFO&#8217;s at larger firms about how they can take advantage of cloud computing, especially in a recessionary economic climate.&nbsp;</p>
<p>It&#8217;s easy for startups and small firms to take advantage of the menu of cloud computing services out there, but how does an IT&nbsp;manager at a mid-size or large enterprise get in the game?&nbsp; There is a ton of hype out there about cloud computing &#8211; and nervous IT&nbsp;managers don&#8217;t want to risk their reputation or their organizations cash fiddling with systems that can be argued as &quot;unproven.&quot;&nbsp;</p>
<p>While cloud computing won&#8217;t solve all your woes, or cut your IT&nbsp;budget to zero, it does offer a nice way to trim the fat and reduce overhead, including energy footprint and physical costs (space, hardware, ping pipe and power, etc).&nbsp;&nbsp; All this while remaining <em>scalable and flexible</em>; options that heretofore went out the window when the budget axe came through.</p>
<p>But as the saying goes, &quot;No one&#8217;s been fired for buying IBM,&quot; so let&#8217;s look at some <strong>low-risk, high-return</strong> entry points into the cloud for today&#8217;s IT manager.&nbsp; I&#8217;ll outline them below and follow up with more detailed posts later.</p>
<p>&nbsp;</p>
<ol>
<li><strong>Communication and Collaboration Services:&nbsp; </strong>Let&#8217;s lump in email (Google Apps), phone (outsourced Voip), and project management utilties here.&nbsp; There is obvious return (no hardware or maintenance costs, increased functionality, spam protection, scalability, etc) &#8211; but how can a larger firm use this in a safe, low risk way?&nbsp; Exploring a <em>progressive </em>migration to these types of services, targeting <em>the temporary and flexible portion of your workforce </em> is a good start.&nbsp; More on this to come.</li>
<li><strong>Lab infrastructure: </strong>Can you think of lab related functions in your organization that require physical infrastructure and can be moved to cloud based hosting like Amazon EC2?&nbsp; This sort of infrastructure is small in comparison to your mainline production and data processing systems, but I&nbsp;am sure occupies at least a few percentage points of your overall IT&nbsp;spend. &nbsp; By <em>labs</em>, I&nbsp;mean things like:
<ul>
<li>development servers</li>
<li>QA&nbsp;and test servers</li>
<li>R&amp;D and skunkworks environments</li>
<li>Training environments</li>
</ul>
</li>
<li><strong>Time-sensitive infrastructure:&nbsp;</strong>How much of your datacenter spend is dedicated to overnight reconciliations, true-ups, clearing, and processing? A unique advantage of <em>utility oriented </em>cloud computing solutions (like Amazon EC2), is that they can be turned on and off at will.&nbsp; Imagine eliminating racks of servers that performed time-based functions and only paying for the time they are in service. I&#8217;ll explore the security implications of this later because this is a no-brainer if you can work that side of it out.</li>
<li><strong>Web infrastructure: </strong>Intranets. Extranets. Public facing websites.&nbsp; Get them out of your datacenter. If they are already out, get them out of Managed Services (or at least <em>traditional </em>managed services).&nbsp; With the advent of Microsoft Windows Server 2003 support on Amazon EC2, and SQL&nbsp;Server support, only the most intensive web applications will continue to absolutely need to be in a physical managed environment.&nbsp;</li>
</ol>
<p>&nbsp;</p>
<p>This is an evolving list, if you have any suggestions or thoughts, please comment! I&#8217;ll continue this thread of thought as the cloud computing space quickly progresses.</p>
<p>&nbsp;</p>
<h4>Related Blogs</h4>
<ul class="pc_pingback">
<li class="hdl" style="list-style-type: none; list-style-image: none; list-style-position: outside;">Related Blogs on <b>cloud computing</b></li>
<li><a href="http://blog.taragana.com/index.php/archive/ten-key-reasons-for-enterprise-to-choose-cloud-computing/">Ten Key Reasons for Enterprise to Choose <b>Cloud Computing</b></a></li>
<li><a href="http://faler.wordpress.com/2008/12/15/auto-scaling-cloud-computing-and-denial-of-service-attacks/">Auto-scaling <b>cloud computing</b> and Denial of Service attacks &laquo; Wille <b>&#8230;</b></a></li>
</ul>
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		<title>Microsoft&#8217;s Web 2.0 Developer Program Scores Points, but read the fine print</title>
		<link>http://techcloud.com/2008/05/07/microsofts-web-20-developer-program-scores-points-but-read-the-fine-print/</link>
		<comments>http://techcloud.com/2008/05/07/microsofts-web-20-developer-program-scores-points-but-read-the-fine-print/#comments</comments>
		<pubDate>Wed, 07 May 2008 14:02:08 +0000</pubDate>
		<dc:creator>Ed Laczynski</dc:creator>
				<category><![CDATA[amazon]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[microsoft]]></category>

		<guid isPermaLink="false">http://idisposable.net/2008/05/07/microsofts-web-20-developer-program-scores-points-but-read-the-fine-print/</guid>
		<description><![CDATA[According to this headline, Microsoft has &#8220;edged&#8221; Google in Web 2.0 services for developers.  The report being discussed is from Evans Data, a technology research group.
Microsoft  and eBay score unexpectedly high marks with developers, according to Evans.
You decide, the  report can be found here.   But I can&#8217;t quite grasp what sort of survey panel [...]]]></description>
			<content:encoded><![CDATA[<p>According to this headline, <a href="http://businessvoip.tmcnet.com/topics/applications/articles/27042-developers-microsoft-web-20-program-edges-google-rest.htm">Microsoft has &#8220;edged&#8221; Google</a> in Web 2.0 services for developers.  The report being discussed is from <a href="http://www.evansdata.com">Evans Data</a>, a technology research group.</p>
<p>Microsoft  and eBay score unexpectedly high marks with developers, according to Evans.</p>
<p>You decide, the <a href="http://www.evansdata.com/reports/viewRelease.php?reportID=16"> report can be found here. </a>  But I can&#8217;t quite grasp what sort of survey panel they used that didn&#8217;t have Amazon, with AWS &#8211; arguably the most robust and uniquely used Web 2.0 service framework yet, and Facebook &#8211; with the highest profile and most accelerating and deftly used developer program in the short history of Web 2.0 in its Facebook Apps program, blowing everyone away.</p>
<p>But then I read <a href="http://www.evansdata.com/company/clients.php">Evans Data&#8217;s client list</a>, revealing both eBay and Microsoft as customers.</p>
<p>John Andrews, president of Evans Data, shills for Microsoft here:</p>
<p>&#8220;<span style="font-size: 10pt">Microsoft has much more experience in developer programs and it shows&#8221;</span></p>
<p>Now this has traditionally been true, heck my company was a Microsoft shop for years because of the quality of their developer programs in a sea of almost non-existing offerings from the players of the day (Sun, Oracle, IBM, and the like).  But today?  I think that putting up MSN widgets against Facebook and Amazon just shows how little the offering is.  Google is an upstart and already commands high marks in this area, despite not being an Evans Data Advisory Panel member or client.</p>
<p>It would be pretty cool if someone wrote a Web 2.0 survey/rating system for Web 2.0 development programs.  I would trust the community at large more than a sample group programmed by a private analyst group that may very well be paid by the entities it is reviewing.</p>
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